CORNER CREATIVE SPACE BRANDING
Project Type Branding & App Design
Creative Fields Branding, Web Design, Environmental Design
Corner is a fictional project which was created because I wanted to create environment design alongside the branding for a project.
Corner is a creative space in the heart of Leeds which hires out studio spaces to agencies and freelancers with the sole aim to create a space where people can play, create and work without feeling like they are in an office. To create a brand for Corner, I wanted to move as much away from the traditional route as possible to brand a creative space. The challenge was to create a brand that allowed itself to do the talking to the potential tenant, but to also inspire, invigorate and make its current tenants feel at home. The confident use of bold colours, striking layout and fearless presentation, Corner has become a brand that speaks for itself. The use of a logo mark which also doubles up as a wayfinding tool and playful brand asset, the brand has room to develop and grow along with the tenants in the building.
The branding was created in a way so that the design system is interchangeable with many different colour combinations which can be used for different floor levels, events and special occasions throughout the year to allow the brand to feel fresh and new each and every time it is used, making sure that people who see the brand often do not get bored of seeing it.