OFF THE CUFF THEATRE REBRAND
Project Type Branding & Web Design
Client Off The Cuff Theatre
Creative Fields Brand Identity, Web Design
Off The Cuff Theatre was formed in 2016 in direct response to the lack of creative opportunities for people that were new to the theatre industry, focusing on work created by unpublished playwrights and creatives which the professional theatre industry would normally overlook.
I was asked to create an identity which reflected the modern approach to theatre. The brand needed to have a quirk and playfulness to it, allowing it to stand out from the rest of the theatre companies out there.
They asked me for a brand which had potential to be able to be modified for each and every use as each show would be different and have its own theme and style, giving me a task to create something that is quirky in itself but to also allowed it to blend in when other elements on the advertising materials to stand out for itself.
The identity which was created has a sense of playfulness to it, allowing the brand to have a sense of fun and stand out for itself.
Along with the branding, I created the framework for many of the advertising materials required. I created a template for the advertising materials which were interchangeable and adaptable for each and every show, but have a sense of consistency to make the brand stand out. Along with the posters, I created the templates for interactive and animated posters, flyers and social media posts which could be edited and used for each production and event.